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John Heilman

City of West Hollywood
City Hall
8300 Santa Monica Boulevard
West Hollywood, CA  90069

City Council

March 30, 2011

To Whom It May Concern:

I am writing to recommend Wendy Goldman in my position as Mayor of the City of West Hollywood, California.

I have known Ms. Goldman for over 20 years.  She is an individual who understands the dynamics of aging.  She attempts to shape a better world by helping business decision makers understand the painful repercussions of age discrimination in employment.  Her company, GeroBiz, focuses on age-neutral corporate policies and practices that create a diverse workforce.  Too many companies have paid a steep price for ignoring this work place issue.

The State of California has begun to plan for the housing, vocational and health care needs of an older population.  Social entrepreneurs like Ms. Goldman have become important to policy makers.  Ms. Goldman is uncommonly perceptive about how aging affects us locally.  Through both her work as a gerontology professional and as a board member of the West Hollywood Women’s Advisory Board, she regularly communicates with City Council members about the areas of future concern to diverse population groups, including the lesbian, gay, bisexual and transgender community.

Additionally, Ms. Goldman’s ongoing studies of older adult issues and continuing involvement in the academic community have kept her current on the issues associated with aging.  Her focus on older workers and age discrimination in employment has never been more important, particularly with the rise in the number of age related lawsuits.  Her work in providing executive management training to help reduce the likelihood of an age-related lawsuit, as well as litigation consulting to assist attorneys with age discrimination in employment cases is necessary and important.

I recommend Ms. Goldman without reservation and consider any company which hires her very fortunate.

Very truly yours,

John Heilman
Mayor, City of West Hollywood

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