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GeroBiz Consulting

Building Bridges Between Generations

GeroBiz Services

GeroBiz Services

GeroBiz Consulting helps to reduce – and through education and training, to remove – Age Bias, a common bias that remains a serious threat.

QUESTION:

How did millions of people become invisible?

By becoming older people.

By tolerating or ignoring the negative advertising stories used to market products and services to Older Adult consumers.

By being negatively stereotyped as feeble, needy, and greedy.

By being born at a time during great economic prosperity followed by decades of explosive dissent, hardship, and disaster.

ANSWER: ALL OF THE ABOVE!

Consulting Services

GeroBiz Consulting is dedicated to eliminating Age Bias in Employment, Media, and Society.

  • Comprehensive Age Assessments.
  • Evaluation of corporate marketing communications and social media.
  • Custom corporate training programs for business leaders and stakeholders.

Legal Services

  • Pre-lawsuit: Litigation support and assistance in the preparation for Age Discrimination in Employment cases, including industry research, file review, and analysis.
  • Post-Lawsuit: Enforcement of mandated training for senior executives to reduce the possibility of an “echo” lawsuit and to facilitate court-mandated changes of corporate practices.